FAQs

What is Facebook Pixel, and why do I need it?

Facebook Pixel is a tracking code that helps:

? Measure ad performance (conversions, ROAS)

? Build targeted audiences (website visitors, cart abandoners)

? Optimize ads for better results

Without it, you?re essentially running ads blind!

What’s a Data Layer, and how does it work with Facebook Pixel?

A Data Layer is a JavaScript object that stores structured website data (e.g., product views, purchases). We integrate it with Facebook Pixel to:

Ensure accurate tracking (no missing events)

Track complex user interactions (e.g., dynamic remarketing)

Future-proof your analytics setup

Which events can you track with Facebook Pixel?

We implement 9+ standard events, including:

PageView, ViewContent, AddToCart

InitiateCheckout, Purchase, Lead

Custom events (e.g., video watches, form submissions)

How long does setup take, and what do you need from me?

Time: 1?3 days (depending on website complexity)

Requirements:

Facebook Business Manager access

Website admin/developer access (for code placement)

List of key actions to track (e.g., purchases, sign-ups)

Can you fix broken or underreporting Pixels?

Absolutely! We troubleshoot:

? Missing or duplicate events

? Incorrect revenue tracking

? Data Layer errors (e.g., undefined variables)

We guarantee 100% data accuracy post-fix.

Answer & Questions